Jaden Jeong's New Book

MODHAU head honcho and creative director "Jaden Jeong" (birth name Jeong Byeong-gi) has gone beyond his personal blog and done published a new book titled "기획의 감각" (loosely translated as "The Instinct of Creative Direction", even though there isn't an official English title), and featured here are assorted excepts culled from X.com, because simply I am fascinated with the man's mind and what he has achieved with LOONA until now with tripleS.

Heejin wrote the following recommendation blurb for Jaden Jeong's upcoming book, "기획의 감각" (loosely "The Senses of Production"; exact translation unknown). Other blurb writers are MonoTree's Hwang Hyeon, Nell's Kim Jong-wan, Heize, and TripleS' Yoon Seoyeon. pic.twitter.com/aLUqyPZC1k

— LitellJohnn (@litell_johnn) October 15, 2025

#Seoyeon on Jaden Jeong’s <The Instinct of Creative Direction>

“Fans will discover the passion and sincerity that lie behind the stage, and those in the industry, I believe, will find new inspiration. I hope this book gives you the strength to walk your own new path forward.” pic.twitter.com/jv4Keoe9bV

— Komodo (@Komodo_como) October 15, 2025

Promoter SeoYeon : Jeong Byeong-gi 🐹!

SeoYeon promoting CEO Jaden Jeong’s new book.#Seoyeon #서연#tripleS #트리플에스 #トリプルS pic.twitter.com/66GhBL8OfR

— 私はこーへ (@minicoolkohe) October 16, 2025

Featured below is a video interview except of Jaden Jeong, specifically mentioning tripleS! Full video is embedded at bottom of this post (enable English subs in captions tho).

[Jadeon Jeong's book]
Making of tripleS AAA's Generation and it's lyrics

"tripleS’s debut song “Generation” was meant to capture the theme of “a generation.”

We wanted to express the unique world of teenagers — a world that adults can’t fully understand, filled with actions… pic.twitter.com/GoMA8ortZg

— KimYooyeonFeed ∞! (@kimyooyeonfeed) October 16, 2025

[Jaden Jeong's book]

"If you think that objective indicators like album sales or chart rankings are everything when it comes to success, you can’t help but feel discouraged whenever you fall short of those standards.
However, if you have your own standard — “I am someone who… pic.twitter.com/OZyXRLocHw

— KimYooyeonFeed ∞! (@kimyooyeonfeed) October 16, 2025

[From Jaden Jeong's book]
The advantages of a group with so many members

"This advantage goes beyond simply “having many members” — it becomes an essential element that enriches the group’s core musical identity.
Within a single album, the group can explore a variety of genres —… pic.twitter.com/6UMYAKCDOO

— KimYooyeonFeed ∞! (@kimyooyeonfeed) October 16, 2025

[From Jaden Jeong's book]
Listening to Heize's vocal guide for Door

"The connection with Heize continued.
It was when I asked her to write the lyrics for tripleS’s song “Door.”
Personally, I don’t usually enjoy listening to ballads, but I was certain that with Heize’s lyrics,… pic.twitter.com/cfLJ2zEz5Z

— KimYooyeonFeed ∞! (@kimyooyeonfeed) October 16, 2025

*I will attempt to add more embeds if found, cheers.

The book apparently can be purchased through Korean bookstore (sales started 2025/10/15), and as well online here. I would grab one in a heartbeat, if it was translated into English. Someone somewhere make that happen please?

And yes, there are even photocards / Objekts of Jaden Jeong to be had too!

From the creator of tripleS, Jaden Jeong will be releasing exclusive DCOs alongside his newest book 'A Sense of Planning'.

Out of the 3 possible DCOs (101a, 102a & 103a), there is 1 included in each book pic.twitter.com/eVdpnTfshI

— tripleS Objekts²⁴ ♡ (@tripleSObjekts) October 15, 2025

Collecting English-translated snippets from #JadenJeong's New Book "기획의 감각" on #TUNESTALKSG: https://t.co/ObKRrrEtKy

Someone somewhere somewhen needs to translate the entirety of the book and I'll snap it up in a minute, thanks!#LOONA#tripleS pic.twitter.com/nCvViWzMXf

— toysrevil (@toysrevil) October 17, 2025

00:00 Preview
00:22 Introducing First-Generation A&R, Producer Jeong Byeong-gi
00:54 Key Artists He Has Responsible for and Their Career
01:11 Introduction to the Book "The Sense of Planning"
01:34 The Case of 2PM, Planned Through Positioning
03:04 Differences Between Past and Present K-POP
04:26 A Lifelong Project: LOONA
07:06 A Sore Finger: A New Beginning for LOONA
09:02 A New Challenge: TripleS
11:30 Problems He Wanted to Fix in the K-POP Industry
13:29 The Essence and Philosophy of Planning
15:00 How to Develop a Sense of Sense
17:07 Conclusion

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