"THE CULTURE" - SM ENTERTAINMENT 30th Anniversary Brand Film

Established in 1995 by Lee Soo-man, SM Entertainment celebrates their 30th anniversary with a "Brand Film" showcasing how their artistes and music had been part of South Korea and international listeners and fans' lives.



SM: "Thank you to all the fans and artists who have been with us in every moment of this 30-year journey and to everyone’s invaluable support and love, SM was able to create new culture and play a leading role in K-POP. We look forward to the dreams and stories we will continue to write together, and express our sincere gratitude to all. 30 years together. May this voice, this movement, this culture last forever."