3/4 of Fifty Fifty 1.0 vs The New Fifty Fifty 2.0

"Athena" from Sweden has been revealed to be the fifth and final member of Fifty Fifty 2.0 (Promo previously featured here), in anticipation of the release of their second mini-album on September 20 at 1 PM KST.

@we_fiftyfifty bts of We are FIFTY FIFTY #ATHENA #아테나 #FIFTYFIFTY #피프티피프티 ♬ 오리지널 사운드 - Fifty Fifty Official

On the cusp of Fifty Fifty 2.0 being announced, the 3 former members of Fifty Fifty 1.0 - namely Saena, Aran, and Sio - has announced to be signed with recently established subsidiary label called Massive E&C (from global entertainment company IOK Company primarily dealing with actors, and the agency for "Alice"), which Soompi reports will "begin their new activities as a global idol group later this year." Their group name has not been revealed at this time.

Former FIFTY FIFTY Members #Saena, #Aran, and #Sio Sign With New Agencyhttps://t.co/PKYPVYfDLz pic.twitter.com/jVtJRQvWnI

— Soompi (@soompi) August 12, 2024

I have no allegiance to either incarnation, or even former version(s), but am aware of the legal issues, as much as that has been thrown about online, and recognise the sentiment between the groups, people and company ... but at the end of the day, additional media-noise is always good for everyone all around, regardless intent, isn't it? Although I have to say, the fatigue is real, and is a hinderance to beiong able to enjoy the music... and none too ironically I am feeding into it myself with the blogpost, innit? LOL