An Illusion of Delirium - ‘Pre1 : Birth' MV by ARTMS
The pre-release track for ARTMS' "Dall" has been unveiled, with "BIRTH" forgoing all that you might expect from past HeeJin, OEC or even LOONA releases, delving deep in to the darkness, the dark days of the past from which they are now born again. This is literally the "birth" of ARTMS.
— LOONA Press ๐ (@loonapress) March 29, 2024
— LOONA Press ๐ (@loonapress) March 29, 2024
The pagan-soaked imagery with lowbrow art (If these were painted by HeeJin tho...) envelope this shadowed universe, where HeeJin looks to be attempting to escape from, while HaSeul, Kim Lip and JinSoul is trapped in their environments ... but Choerry has "escaped" and reborn again, and all 5 are reunited at the end of the MV, under the lady of light.
This is a "short-film"-serve, with emotive singing and voices, and zero KPOP-dancing, and as a practisioner myself in my local media industry, is highly cherished. Hopefully we'll be treated to BTS/making-of the filmlet from filmmakers @digipedi. And that flash D&B-drop? You've got me now, ARTMS...!
Producer: Jaden Jeong
Music Publisher: ์ฃผ์ํ์ฌ ๋ฉ๋ก๊ทธ๋จ
Henceforth, this blogpost will serve as the nexus of all-things "Birth", from behind-the-scenes, to reactions or whatever KPOP-pageantry will offer, cheers.
artms-strategy.com
twitter.com/official_artms
discord.gg/official-artms
instagram.com/official_artms
tiktok.com/@official_artms
MV on YouTube
ARTMS on TUNESTALKSG
The track "Birth" was chosen by fans to premier, and will be followed by "Flower Rhythm" (on April 11), "Candy Crush" (on April 25), and "Air" (on May 10), leading to the full 11-track album "Dall" release on May 31st, featuring the title track "Virtual Angel".
ADDED: Music Video Reaction - which quit a bot of stories were revealed, along with some behind-the-scenes recollections!
HEEJIN[ARTMS] <Dall> ์ ๊ณต๊ฐ๊ณก Birth M/V ์ดฌ์ ๋นํ์ธ๋https://t.co/vTbK8EMswe#ARTMS #OURII#Dall #Devine_All_Love_Live #Birth pic.twitter.com/GM3fnU969x
— Official ARTMS (@official_artms) March 29, 2024
[IG] 240329 #Heejin Instagram update + Story update pic.twitter.com/bv3huvicL0
— LOONA Press ๐ (@loonapress) March 29, 2024
— LOONA Press ๐ (@loonapress) March 29, 2024
HASEUL
— LOONA Press ๐ (@loonapress) March 29, 2024
KIM-LIP
— LOONA Press ๐ (@loonapress) March 29, 2024
JINSOUL
[IG] 240329 #Jinsoul Instagram update pic.twitter.com/JB3lICX5wb
— LOONA Press ๐ (@loonapress) March 29, 2024
— LOONA Press ๐ (@loonapress) March 29, 2024
CHEORRY
[IG] 240329 #Choerry Instagram update
— LOONA Press ๐ (@loonapress) March 29, 2024
“Birth” pic.twitter.com/RpGBBJ6BcQ
— LOONA Press ๐ (@loonapress) March 29, 2024
BEHIND THE SCENES
[OFFICIAL] 240329 #ARTMS [Birth] behind the scenes photos from Genie pic.twitter.com/UsbSX2PDKK
— LOONA Press ๐ (@loonapress) March 29, 2024
— LOONA Press ๐ (@loonapress) March 29, 2024
ARTMS went on YouTube LIVE today (March 29) to reach to and answer comments online for their "Birth" MV (seen embedded video below), and via the efforts of @orrery_nim, here are some bullet-points tp MV-related questions, cheers.
- According to HeeJin, Digipedi said "Hope it doesn't seem like a typical idol MV".
The track "Birth" does have choreography. HeeJin states "Statues/Sculpture" - a choreo that can show off one's looks, which whispers "vogue" to me, IMHO :)
- "Birth was originally a different song. But a week before the vote, it fell through."
- The flowers in front of the house (from left to right): Choerry, Kim Lip, Heejin, Jinsoul, and Haseul.
Jinsoul because she's the tallest, Haseul the shortest, Yerim with the thin/sharp vibe like her jawline, Lip because of her shoulders, Heejin the one left over. In the center...
- "Jinsoul unnie wrote lyrics!"
- "A bitter kiss" who wrote that line? Answer: "Jaden Jeong".
- In the subway: it was a real retired subway train from Line 2 that was turned into a filming set.
- HeeJin did not draw all the pictures. Digipedi brought in an artist to do those.
- Heejin: But it's the nice thing working with Digipedi, not much time spent waiting. They get what they need and if they don't need any more they move on right away.
The MV filming was done very quickly this time...
Jinsoul: And all of us together, there's like 2 scenes?
Haseul: On day 1 we all filmed, and on day 2 Heejin had her scene carrying around all that luggage outside.
- The giant is "Artemis"?!
- Kim Lip in the subway then going into the scene of falling as a meteor.
- Jinsoul: ARTMS is 5th gen - our debut was 3.5gen.
[IG] 240330 #Heejin Instagram Story w/ DIGIPEDI Director pic.twitter.com/pZqdo1MO8m
— LOONA Press ๐ (@loonapress) March 29, 2024
The artists has been identified!
BUY FROM U.S.AMAZON:
ARTMS Dall (Full Set: 2 Standard+2 Platform) for US$81
ARTMS Dall (Standard Set: A+B) for US$56
ARTMS Dall (Standard A Version) for US$29
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