"NOT FRIENDS" MV by 이달의 소녀 (희진, 김립, 진솔, 이브) + (Prod. RYAN JHUN(라이언전))

LOONA NOT FRIENDS Header on TUNESTALKSG


After the images and MV teasers, music preview, the full Music Video for "NOT FRIENDS" has dropped, featuring the Ryan Jhun-produced track sung by, and performed in the MV by HeeJin, Kim Lip, JinSoul and Yves from South Korean girl group 이달의 소녀 (LOONA)!



Instead of attempting to decipher this MV, as I would have attempted for LOONA MVs (You don't read it here, they are all in my mind and unpublished articles lol), I'd like to take this opportunity for a unburdened "fresh start", a chance to just let the visuals sink in, and bathe in the gloriousness of HeeJin, JinSoul, Kim Lip and Yves as they embody personas outside of 이달의 소녀, (the) LOONAVerse or any LOONA-lore ("Apples" and "Moon" imagery not withstanding LOL)...!

And while the soundscape is decidedly NOT the "LOONA" I remembered to be, or recognise, THIS IS ALSO LOONA, and represent yet another facet and continued evolution, even if it is four out of the twelve girls.

Well done, Ryan Jhun!
Well done, Jeon Hee-Jin (전희진)!
Well done, Kim Jung-Eun (김정은)!
Well done, Jeong Jin-Sol (정진솔)!
Well done, Ha Soo-Young (하수영)!
So proud of you all!


And the production crew and staff who shot this and edited within a week? THREE DAYS? Excellent!

UPDATED with Speecial Clip / "LIVE" Performance:





(Song credits via teamsubbits.com):

Composed by Ryan Jhun, Michelle Buzz, Myah Marie, Tido
Lyrics by Youha, Kim Lip, Michelle Buzz, Myah Marie, Tido
Produced by Ryan Jhun, Tido
Original Publishers: Marcan Entertainment for Ryan Sewon Jhun (KOMCA) / WC Music Corp/More Hot Sauce Please (ASCAP) for Michelle Elaine Buzz (ASCAP) / My Uhh Music (BMI) for Myah Marie Langston (BMI) / These Are Songs of Pulse (ASCAP) for Le Hoang Khoa Nguyen (TEOSTO/ASCAP)
Sub-Publishers: Musikade (KOMCA) for Ryan Sewon Jhun / Warner Chappell Music Korea Inc. for Michelle Elaine Buzz / My Uhh Music for Myah Marie Langston / Fujipacific Music Korea Inc. for Le Hoang Khoa Nguyen



Chorus by Youha, Heejin, Kim Lip, Jinsoul, Yves
Directed by Ryan Jhun
Recorded by Choi Ja-yeon @ Wsound
Digital editing by Heo Eun-sook (Malzza)
Mixed by Alawn @ Alawn Music Studios
Mastered by Kwon Nam-woo @ 821 Sound Mastering



To "celebrate" the MV release, all four girls have as well released selcas of themselves, uploaded via @loonatheworld, showcased here in Twitter embeds.








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