3rd Trailer "&3" for LOONA [&] Released & OMG...



ADDED: "@loonatheworld has revealed the visual teaser video for their upcoming release, "&".

The video begins with Olivia Hye in a burning temple, beating a drum with all her strength. This marks the prelude to the story of becoming one with the expanded LOONAverse.

Next, Kim Lip, Jinsoul, and Choerry boast blinding visuals below the lights in their representative colors, and Vivi, Yeojin, Go Won, and Olivia Hye raise expectations with objects (T/N: i.e. works of art) that also make one think of their representative animals.

In addition, the mysterious 4-dimensional shapes wrapping around Heejin and Yves bring about curiosity, while Hyunjin, Haseul, and Chuu brought forth more symbolic elements, creating a range of interpretations.

The background music reveals the rhythm of the title track PTT (Paint the Town), exciting fans by teasing a powerfulness while also being calm, with a regional atmosphere.

PTT is a dance hip-hop genre song with explosive energy, combining all the essential elements of a Bollywood song. It holds the meaning of not getting trapped in taboos or caught up in what others think, but rather to independently establish and redefine oneself."
(Text translation via @orrery_nim)




With the reveal of Trailer "&3", BlockBerry Creative has essentially announced the arrival of LOONA as "KPOP QUEENS" - which we've alwaysalready known them to be, but never acknowledged by BBC / themselves, IMHO.

My gut reaction is; "Please don't make them into a cookie-cutter lush Kpop concept", but of course I am just reacting off of the insanity burning tru my brain, with the sheer magnitutde of aestheticsexcellence, and this is just a "TRAILER"? I remain non-judgemental, for until the full MV is unveiled at 6pm KST on June 28th, 2021. They deserve all their success and whatever makes them shine, so I am all for it either way the drum beats!



이달의 소녀 LOOПΔ 4th Mini Album [&]
Releases 2021.6.28 pm6 (KST)
loonatheworld.com
YouTube Channel
twitter.com/loonatheworld
facebook.com/loonatheworld
instagram.com/loonatheworld
weibo.com
blockberrycreativeshop.com
INTRODUCING LOONA
LOONA & on TUNESTALKSG
LOONA on TUNESTALKSG


If for any reason you do not want to purchase their album via regular source(s), or for when availability is scarce (if you happen to find this blog-feature later :p), the following are listings on Amazon (with a noticeable price difference, FYI), for your considerations, cheers.

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